Today, consumers access the network from mobile devices (1.05 billion euros.) As with any other strategy that includes PC (1 billion). Internet is no longer limited to a PC and web browser. Run on a gadget, mobile telephony, the Internet has become an increasingly more accessible, with countless features to increase the life span: The iTunes App Store, GPS, games, e-mail contacts, camera, photo album -- your life, anytime, anywhere.
The arena of at-home computer developed rapidly highly interactive with the Nintendo Wii and Microsoft Xbox, which soon became a radical change in the entertainment media. Companies are increasingly video-conferencing technology, including in their jobs and providing staff with mobile devices, the space in the office - e-mail meeting reminders to customers on-the-go Web Search - With a simple touch .
While 84% of mobile Internet users access the Internet at home, 87 percent of those web-enabled> Mobile devices that access the network every day. Now is the perfect time to develop an innovative, engaging mobile strategy. As more and more mobile functionality and accessibility, the suitability of the product for your phone, better than all-inclusive, too. When you expand your brand online, you can not ignore the mobile Internet, chances are great that customers are already for you on their mobile phones.
The development of the mobile table
There are 2completely different schools of thought on the development of mobile applications. In Part II, two major developers offer some recommendations for these contrasting philosophies of development.
Sean Christmann supports a universal approach that allows the maximum amount of users, a question on their preferential access cell phone.
John Blanco, on the other hand, believes that the development of an indigenous language or platform specific application(sometimes referred to as "native") offers better overall experience and is more likely to be accepted by the masses.
Before using a mobile strategy, it is important to understand that different mobile phones to speak different languages. For example, the applications of iPhone can connect to a mobile phone hardware makes intensive use of local applications of GPS, multi-touch and accelerometer features and presentation of content from any Web browser, with 'except Flash content. DuringFlash is the leading supplier of animation technology with web-phone applications are not supported.
Some phones are smart may have the hardware capabilities such as GPS, but can only handle Flash Lite, a simplified version of the platform. The others were only able to display HTML. Last capabilities in mobile devices, to develop universal solutions is difficult. This was a particular challenge, courtesy of a market that favors the strong, theiPhone.
According to the NPD Group, the following were the top-selling smartphone in the United States in the first quarter of 2009:
RIM BlackBerry Curve (83xx All models)
Apple iPhone 3G (all models)
RIM BlackBerry Storm
RIM BlackBerry Pearl (all models except the flip)
T-Mobile G1
The question is, have developed an application that is less than half of the phone can understand the market, or you have an application that uses it to create all thethe functions of the phone, takes your audience? Or you can build native applications for the two directions of the BlackBerry and iPhone, which enjoy more market share?
In the second part of this article, we will let the experts in their opinions.
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