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Over the past ten years, Google has become the dominant force in the Internet, processing more than one billion searches per day. However, Google's dominant position in the network extends only to desktop PCs, which are slowly replaced by mobile devices, with more than 3 times more mobile and desktop devices sold each year. Android is Google's strategy to expand its reach in the fast-growing mobile phone.
Open Source of Android, Google has a unique propertyPoint of sale. Google recognizes that the mobile experience is less to put on most of the desktop because of the limitations of mobile application development. Apple, the maker of the iPhone is known to refuse to authorize third-party programs, because replace built-in features of the iPhone. Android is a completely open platform, allowing developers to create applications that require the use of basic skills on a laptopFeatures. Android developers also want the tools to optimize applications for innovation combines information from a variety of sources, such as the Internet or other mobile device users.
The Android operating system is to bring the experience of enjoying the users of desktop PCs for the mobile world. Mobile phones operate on a closed system, where only applications that can be approved by the manufacturer installed on the devices. Mobile Applications Developergenerally required to obtain code signing certificates cost, time and money. With Android, developers can develop an application to install it immediately. The reduction of development costs will be the opening of the market for new developers. Since success depends on developers to Android as a third party to respond to the open system, more developers will be able to develop the system, the better for Google.
Google has an empire of 16 billion dollars in Internet advertising and searchthis broadcast for mobile devices. "Although the smaller screens offer a challenge for the advertising space, mobile devices and new ways that can be generated by their nature, location-based mobile Adverting be used for services to the market, the proximity to potential customers. All Android devices are constantly connected to Internet-based services to the advantage of position.
For all the promise of Android, there are some obstacles to their success, some of which already, Started on their chances of success. The biggest obstacle to the success of Android is the slowness with which the network operators on Android devices. In 2008, when Google launched its first mobile device on T-Mobile, has spread the idea that they respond quickly to do partnerships with leading mobile operators like Verizon and AT & T. Their failure is a slow introduction of the Android device made by consumers, such as T-Mobile is onlythe fourth airline in the United States.
Mobile operators may also be reluctant to enter into partnership with Google, because many applications developed for Android, completely ignoring their services, with consequent loss of revenue. The most prominent example is Google Voice, users can send text messages on your phone data plan. This means that there is no need for any user of Google Voice that a plan of text messages with the network, since GoogleVoice SMS offers which are essentially free.
The Android operating system also met resistance from producers for a number of reasons. Some producers believe that an open-source mobile operating system threatens their applications packaged as network operators and users are able to create from scratch an Android phone, rendering useless the application of the manufacturer. To succeed in competition with the producers want to be able toDifferentiate their phones and have a unique identity.
Some producers fear that the emergence of a mobile operating system without a license fee for an influx of new competitors in the market as royalties, which hinders the entry of new firms would provide. This leads to a loss of market share for existing firms.
Google Android heard the promise with which it was introduced to respond. Has led to new and innovative applications that currentlydeveloped, allowing developers to enter the market. However, you still live up to their potential. If successful, on Android needs the support of manufacturers and mobile services. In November and December 2009, Verizon and Motorola launched a new mobile phone with Android, which is a step in the right direction. Google has the influence and vision to completely refresh the mobile phone market and with the help of their hardware partners, it is likelysucceed.
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